29 Onboarding Email Examples & Designs That Help New Users Get Comfortable With You

Onboarding emails are your chance to guide new customers through their initial stages without overwhelming them. Their purpose is to reduce uncertainty and make the product feel easy from day one. If you have a strong onboarding sequence with clear directions and simple actions, then people move through the first steps of setup with far less friction. The examples below show how brands welcome users, highlight early wins, and help them settle in quickly.