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Makeup. That. Performs.

Makeup. That. Performs.

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Liner Made Easy.

Liner Made Easy.

Beauty & Personal Care

The More Minis You Grab, The More You Save

The More Minis You Grab, The More You Save

Beauty & Personal Care

🚨 ENDS TONIGHT: 25% Off Sitewide!

🚨 ENDS TONIGHT: 25% Off Sitewide!

Beauty & Personal Care

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Our 25% Off Sitewide Sale is almost over!

Our 25% Off Sitewide Sale is almost over!

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All eyes on these Naked palettes... 👁

All eyes on these Naked palettes... 👁

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25% Off the Favorites That Never Miss

25% Off the Favorites That Never Miss

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In Case You Missed It...25% Off is Happening Now!

In Case You Missed It...25% Off is Happening Now!

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25% OFF: Everything you’ve been eyeing is on sale!

25% OFF: Everything you’ve been eyeing is on sale!

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Your sign to save 25% off is here!

Your sign to save 25% off is here!

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STARTS NOW: 25% Off Sitewide

STARTS NOW: 25% Off Sitewide

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Build your modern eye look with Urban Decay’s latest essentials.

Build your modern eye look with Urban Decay’s latest essentials.

Beauty & Personal Care

Seen these yet? The 2026 Class has arrived!

Seen these yet? The 2026 Class has arrived!

Product launch

We found your perfect Naked match.

We found your perfect Naked match.

Marketing

Say goodbye to raccoon eyes

Say goodbye to raccoon eyes

Product launch

Meet your new Power Pair ⚡

Meet your new Power Pair ⚡

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No Droop. Just Lift.

No Droop. Just Lift.

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Your Liner Just Got a Major Upgrade. Meet the NEW 24/7 Liquid Stick!

Your Liner Just Got a Major Upgrade. Meet the NEW 24/7 Liquid Stick!

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NEW 24/7 Liquid Stick Retractable Liner is here!

NEW 24/7 Liquid Stick Retractable Liner is here!

Beauty & Personal Care

NEW Tube Job Mascara Just Dropped

NEW Tube Job Mascara Just Dropped

Beauty & Personal Care

We Support
40+ ESPs

What We're Gifting (and Keeping! 😉) This Holiday Season

What We're Gifting (and Keeping! 😉) This Holiday Season

Beauty & Personal Care

Cold Outside? Your Look Is Still HOT with Urban Decay! 🔥

Cold Outside? Your Look Is Still HOT with Urban Decay! 🔥

Winter

Almost Over! Your faves are at 30% off

Almost Over! Your faves are at 30% off

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Still On! 30% Off Sitewide

Still On! 30% Off Sitewide

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50% off All LIP PRODUCTS! Yes, Black Friday!

50% off All LIP PRODUCTS! Yes, Black Friday!

Beauty & Personal Care

You’re not dreaming! 50% OFF Palettes + $14 Perversion Mascara is ON!

You’re not dreaming! 50% OFF Palettes + $14 Perversion Mascara is ON!

Beauty & Personal Care

Tired of Makeup Meltdowns?

Tired of Makeup Meltdowns?

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50% Off Your BOLD Eyes!

50% Off Your BOLD Eyes!

Beauty & Personal Care

50% off select eye favorites! Don’t blink!

50% off select eye favorites! Don’t blink!

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Stop Everything! UD Lip Icons Are Now 50% Off.

Stop Everything! UD Lip Icons Are Now 50% Off.

Black Friday

Yep, Black Friday is EARLY! Get 30% off Sitewide

Yep, Black Friday is EARLY! Get 30% off Sitewide

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Black Friday is here! Get 30% off Sitewide Now

Black Friday is here! Get 30% off Sitewide Now

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Your Holiday Shopping Just Got Way Easier

Your Holiday Shopping Just Got Way Easier

Beauty & Personal Care

The Only Palette You Need This Halloween 💀

The Only Palette You Need This Halloween 💀

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✨ All Wrapped Up & Ready to Glow: Your Holiday Wishlist Starts Here!

✨ All Wrapped Up & Ready to Glow: Your Holiday Wishlist Starts Here!

Beauty & Personal Care

Your Winter Makeup Arsenal is Here!

Your Winter Makeup Arsenal is Here!

Winter

120+Email Marketers

Shake, Swipe, and Shine On!

Shake, Swipe, and Shine On!

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🚨 Final Hours: 25% Off Sitewide ends tonight!

🚨 Final Hours: 25% Off Sitewide ends tonight!

Beauty & Personal Care

Starts Now! 25% Off Sitewide End of Summer Sale!

Starts Now! 25% Off Sitewide End of Summer Sale!

Summer

Dare the heat to touch your look.

Dare the heat to touch your look.

Summer

2 Palettes. Limitless Looks.

2 Palettes. Limitless Looks.

Beauty & Personal Care

Unleash Your Inner Artist: Meet the NEW 24/7 Liquid Stick Liner!

Unleash Your Inner Artist: Meet the NEW 24/7 Liquid Stick Liner!

Beauty & Personal Care

NEW! Naked Shaped: The Future of Naked Has Arrived.

NEW! Naked Shaped: The Future of Naked Has Arrived.

Beauty & Personal Care

✨ NEW & Upgraded: The Iconic All Nighter Setting Spray Is Here!

✨ NEW & Upgraded: The Iconic All Nighter Setting Spray Is Here!

Beauty & Personal Care

One Product, Endless Looks: Ready to Master Your Summer Radiance?

One Product, Endless Looks: Ready to Master Your Summer Radiance?

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Upgrade Your Arsenal: New Innovations Just Dropped.

Upgrade Your Arsenal: New Innovations Just Dropped.

Beauty & Personal Care

Don't Sweat It: Our Sale Includes All Nighter!

Don't Sweat It: Our Sale Includes All Nighter!

Beauty & Personal Care

Your Faves Are 25% Off! Midsummer Sale Starts Now!

Your Faves Are 25% Off! Midsummer Sale Starts Now!

Summer

Lock in Your Look with All Nighter

Lock in Your Look with All Nighter

Beauty & Personal Care

Ready for Your Most Unstoppable Summer Yet?

Ready for Your Most Unstoppable Summer Yet?

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