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A brand new look

Beauty & Personal Care

The primer lineup, reintroduced

The primer lineup, reintroduced

Beauty & Personal Care

Last call. Free lip ends tonight❗

Last call. Free lip ends tonight❗

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Wait, now it comes with a free lip?

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Beauty & Personal Care

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Permission to lash out

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Big Lash Energy: 30% off all mascaras

Big Lash Energy: 30% off all mascaras

Beauty & Personal Care

Last Day: Take 25% Off 💔

Last Day: Take 25% Off 💔

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25% Off for Valentine’s Day 💕

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2016 Makeup? We're Here For It.

2016 Makeup? We're Here For It.

Newsletter

The viral lip, now 25% off

The viral lip, now 25% off

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Built in the studio. Made for your mirror.

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Beauty & Personal Care

A matte lip moment—free with $65

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We Support
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Precision meets pigment

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Beauty & Personal Care

This lip is on us

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Beauty & Personal Care

She's An Icon💄And So Are You.

She's An Icon💄And So Are You.

Back in stock

Ends tonight: Up to 50% off select faves❗

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The icons you trust—now up to 50% off

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This contour comes with a bonus

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Beauty & Personal Care

The Viral Red Lip Liner, Back in Stock 💄

The Viral Red Lip Liner, Back in Stock 💄

Back in stock

Up to 50% off the icons you love

Up to 50% off the icons you love

Promotional

New contour sticks just dropped

New contour sticks just dropped

Promotional

New contour. Free primer. Let’s go.

New contour. Free primer. Let’s go.

Beauty & Personal Care

Blur first. Sculpt better.

Blur first. Sculpt better.

Promotional

Prime your sculpt—on us

Prime your sculpt—on us

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30% off sitewide + 2 free minis when you spend $75

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Beauty & Personal Care

You wanted a reason to shop—this is it.

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Beauty & Personal Care

30% sitewide + 50% off select faves

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Newsletter

30% off sitewide starts now

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Promotional

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Your eyeshadow’s ride-or-die—free with $85

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Beauty & Personal Care

Two iconic primers. One free mini.

Two iconic primers. One free mini.

Promotional

Free Deluxe Primerizer+ with any $65+ order❗

Free Deluxe Primerizer+ with any $65+ order❗

Promotional

Blurring. Smoothing. Gifted.

Blurring. Smoothing. Gifted.

Beauty & Personal Care

The Cyber Week event just dropped: 30% off sitewide

The Cyber Week event just dropped: 30% off sitewide

Cyber Monday

Cyber Week starts now: 30% off everything.

Cyber Week starts now: 30% off everything.

Beauty & Personal Care

30% off every. single. primer.

30% off every. single. primer.

Black Friday

Black Friday 30% off. Your SBX icons included!

Black Friday 30% off. Your SBX icons included!

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Unlock 40% off Sitewide w/ Code EXTRA10

Unlock 40% off Sitewide w/ Code EXTRA10

Black Friday

Black Friday is here: 30% off sitewide.

Black Friday is here: 30% off sitewide.

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New contour essentials just dropped

New contour essentials just dropped

Product launch

30% off all primers. No filter needed.

30% off all primers. No filter needed.

Beauty & Personal Care

30% off sitewide. Yes, even the icons❗

30% off sitewide. Yes, even the icons❗

Beauty & Personal Care